About Postli

A business app for Shopify merchants.
Not another social network.

Postli is built and operated by Postli Labs — a small, focused software company that ships one product: an embedded Shopify app that closes the loop between social posts and store revenue.

our mission

Make every shared link traceable to a sale.

Most Shopify merchants share dozens of links across social platforms every week — and most of them have no idea which post drove which order. Existing tools force the same merchant to juggle Bitly for shortening, Buffer or Hootsuite for scheduling, and a separate analytics product for attribution. Each one only sees a slice of the journey.

Postli lives inside the Shopify admin and owns the whole loop: shorten the link, schedule the post, attribute the order. Nine platforms, one composer, one dashboard. Merchants stop guessing which channel is profitable, and finally see which posts paid for themselves.

company facts

Postli at a glance.

We keep this section public so reviewers, partners, and merchants can verify who is behind the app.

Legal entity
Postli LabsThe operator and copyright holder of the Postli App and usepostli.com domain.
Product
PostliA Shopify-native B2B SaaS application available on the Shopify App Store.
Founded
2025First merchants installed the public release in early 2026.
Domains we operate
usepostli.com · pstl.shMarketing & app on usepostli.com, short-link redirects on pstl.sh.
Category
Business productivity / MarketingPostli is not a social network. It does not host public user content.
Distribution
Shopify App StoreInstalled only through Shopify; auth via Shopify session tokens.
how we build

Three principles guide the product.

01

Merchant-owned data.

Merchants control every connection. Disconnect a platform and we delete the OAuth token immediately. Uninstall the app and we run a full data wipe.

02

Native, not embedded-ish.

Polaris UI, Shopify session tokens, mandatory webhooks, GDPR endpoints, performance budgets — built against the Built for Shopify checklist from day one.

03

One job, done well.

Postli does links, scheduling, and attribution. We don't do AI captions, influencer outreach, or anything that competes with the platforms our customers post to.

timeline

How we got here.

2025 · Q3
Postli Labs founded. Internal prototype builds the first short-link redirector and Shopify install flow.
2025 · Q4
First three platforms shipped: Facebook, Instagram, X / Twitter. Last-click attribution lands.
2026 · Q1
Public beta on the Shopify App Store. Auto-comments, master-and-channel post architecture, revenue-by-platform dashboard.
2026 · Q2
Nine publishers live: Facebook, Instagram, Threads, X, TikTok, YouTube, LinkedIn, Pinterest, Google Business Profile. Click-fraud filtering and account-health alerts ship.
talk to us

Questions, partnership, or press?

Email hello@usepostli.com for general enquiries, support@usepostli.com for help with the app, or press@usepostli.com for media. The full contact list is on the Contact page.